Inbound marketing has proven effective for countless companies in nearly every industry. But getting started can feel overwhelming, even for experienced marketers. We can help you start your inbound marketing program the right way with an Inbound Marketing Strategy Assessment and Plan.
No matter what size your business is, inbound marketing can help you to improve your web traffic, leads, conversions and customer loyalty and be 10x more effective that traditional marketing methods.
Great! So, what is it?
Well firstly, here’s what it is not: Interruption marketing. You may know this by its more common methodology of billboards, print ads, flyers etc… This type of marketing tries to grab your attention and distract you from what you were doing, in order to make a sale.
Here’s what it IS: Inbound marketing is about providing useful and relevant content that your audience simply cannot do without. It’s about pulling people towards your business, becoming a trusted and invaluable resource, so that when the time is right (and with a little bit of nurturing along the way), they make the choice to buy from you. This equates to well informed buyers, happy customers and loyal advocates.
Inbound marketing: Using a planned and carefully crafted combination of content, advertising, emails, automation, analytics, social media and good old fashion creativity, inbound marketing helps you to drive more traffic to your website and generate more leads for your business.
If you can create and align your content to the needs of your target audience, you can begin to organically drive traffic towards your business and create a begin to build a consistent relationship that grows by itself.
1Buyer personas and buyer journeys – When you understand who your customers are, their challenges, needs, goals and objectives, you are better able to understand the journey they take to making a purchase decision. When we know who these people are, we are better able to align our content and marketing strategy on a deeper level.
2Outstanding, valuable content – At the very heart of all inbound marketing is content. It represents your business, your position and your objectives. Creating outstanding content isn’t limited to the written word and can include, but not limited to video and audio forms. Content is the primary tool in your inbound arsenal that your audience will interact with.
3Lead generation focused website – Your website is your online salesperson. It never stops and will help people from anywhere across the world at any time to convert into a lead or potential customer. Having a website that focuses on driving leads is core to the growth of your business
4Accurate analytics – Without knowing what is happening with your marketing, you will never know how to improve it! Accurate analytics help you to understand the real data that is needed to optimize your inbound marketing efforts.
The next steps?
If you are ready to make a difference to your businesses bottom line, book an assessment call with us now and we can help you make the leap from outbound, to INBOUND.
Increase your website’s organic ranking on the major search engines such as Google, Google, Bing, Yahoo, AOL and Ask.com
Develop and execute a strategically sound email marketing campaign to complement your digital marketing initiatives.
Connect with your company’s target audience using a mix of Google, Facebook, LinkedIn, Twitter, Snapchat or Pinterest.
Drive more traffic, generate more leads & close more deals with inbound!