PAY PER CLICK ADVERTISING
Pay Per Click Advertising
Pay Per Click Advertising, Connect with your company's target audience using a mix of Google, Facebook, LinkedIn or Twitter.
Pay Per Click Advertising Services
One of the most commonly used digital marketing techniques is Pay Per Click (PPC) advertising. It’s comparatively simple as advertisers are only billed once an Internet visitor clicks on an advertisement. PPC really began with Google Advertising. Today, PPC opportunities have expanded, and PPC advertising is now available on Facebook, Twitter, LinkedIn, and Pinterest. Each social media platform provides advertisers with access to a different prospect profile so many PPC campaigns use a combination of social media channels to deliver PPC-driven leads.
Google Pay Per Click
There’s a compelling reason why Google dominates the Pay Per Click market; it consistently delivers results. Strategically targeted campaigns using Google’s platform yield a consistent stream of new customer leads that every business needs to grow.
However, if you are considering advertising your brand on Google, there are some factors to understand in designing your campaign:
- Google’s most expensive cost per click rates in the world happens to be right here in the UAE. So, it’s important to design a carefully structured campaign that optimizes results and makes the most of your budget.
- Make sure you understand how much a potential new lead is likely to cost and ensure you monitor your campaign’s performance once your campaign starts.
- Most people use Google when they are looking for a very specific subject. Google’s algorithm is built around their user’s search intent not your campaign objectives.
- Google accommodates both text and banner adverts. Your banner adverts can be displayed on hundreds of thousands of websites linked to the Google Display Network.
- Badly designed campaigns can cost a lot of money while delivering very limited results. Always consult a Google Certified Agency to help develop your campaign strategy and tactics.
LinkedIn Pay Per Click
LinkedIn ads are an excellent option to increase your brand’s visibility and generate leads. LinkedIn offers a powerful Pay-Per-Click (PPC) platform due to its ability to target advertising specifically to an audience based on member criteria such as Job title, Industry, Job function, Age, and Gender
LinkedIn’s Professional members are also more receptive to business messages. Advertising campaigns on the platform are easy to launch and manage, reducing costs and time, contributing to a better yield on your investment.
Take your brand to the next level with Twitter advertising and Grow Your Business one tweet at a time. Twitter now boasts over 300 million monthly active users, how many of those are you targeting effectively?
Promoted Tweets Tailored to Your Audience
Twitter’s promoted tweets allow you to carry out personalized campaigns, refining your desired audience by gender, location, interests and search terms. Social advertising on Twitter allows you to target key influencers who are likely to share your content with their followers and remarket to users who have previously visited your website.
You can tailor ads to users with interests similar to your existing followers, extending your brand reach and giving you access to a fresh audience.
Whether you’re already using Twitter Ads or you’re entirely new to social advertising, Incycle Marketing can manage your account strategy and deliver high-engagement campaigns. It’s amazing what you can do with 140 characters!
Promoted Pins That Work For You
Promoted pins can help you achieve your brand’s marketing goals. Whether you’re looking to drive brand awareness, stimulate audience engagement or drive more qualified traffic to your website, Pinterest advertising can help.
If your brand product or service has a highly a visual character, Pinterest Pins is for you. Introduce your brand to a highly desirable audience and stimulate website traffic and customer sales via a Pinterest campaign. Our social media experts create strategic campaigns designed to provide Pinners with new inspirational ideas they constantly search for.
Promote your brand to your perfect audience with a Pinterest advertising campaign. Promoted Pins appear just like regular pins the difference being you pay to have them seen by more people.
With a Pinterest advertising campaign, your audience can discover and save your pins and gain a better understanding of what your brand is all about.
30 Amazing Lead Generation Techniques
Download your quick-start guide to supercharging your lead generation efforts today.!