WEBSITE CONTENT TRANSLATION
Website Content Translation
The Middle East is a culturally diverse mixing pot of over 102 nationalities. Our website content translation services opens the door to a vibrant mix of audiences for your brand message.
Website Content Translation Service
Any business with a website can be a regional and a global brand, yet very few are actually connecting with an international mix of audiences. Instead of pursuing a website translation strategy that caters to various languages, customs, and cultures, most companies still offer a one-size-ﬁts-all customer experience. This static approach exposes brands to several unfortunate scenarios:
- Opportunities Are Missed: Potential customers cannot access company information in their native language and choose not to interact with the brand.
- Messaging Is Misinterpreted: Potential customers who do want to interact with your brand choose to use Google Translate or similar free services. The resulting translation delivers a poor user experience and frequently displays inaccurate information.
- Competitors Win: Potential customers choose to do business with a competitor that localized its website to create a superior customer experience.
Adding new languages to your website can prove complex and challenging, both technically, and from a translational perspective. Multiple language websites need to be created and tagged in the correct way so that search engines such as Google can understand what your business is trying to do.
Incycle Marketing enjoys working with websites with English and Arabic languages options.
Benefits of Translating Websites
Translating and localizing a website is a significant strategic investment that requires a clear business case. ROI comes from many sources, but the most common advantages for localization include:
Better User Experience
Every customer appreciates being spoken to in his or her own native language. According to one study 9 out of 10 consumers choose to navigate websites in their native language when presented with multiple language options.
Greater Online Reach
Translating websites into a new language immediately opens your content up to potentially millions of people who could not previously understand it.
Personalization is the new expectation in online e-commerce. In fact, according to one study, 56% of consumers say the ability to get information in their own language is more important than price.
When brands create relevant, rewarding user experiences, search engines take notice. Rankings increase, customer awareness expands, and a virtuous cycle is initiated.
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