Stefani.ae is an ecommerce business in the UAE selling clay water filters.
Stefani had only a product when they spoke to us. The business had no identity, marketing knowledge or idea of websites. It was critical that the business identity was built from the ground up.
INCYCLE worked with Stefani to understand the key concepts and points of what needed to come across in their imagery, style, colour and messaging. Throughout the process it was important that we highlighted and focused on the tradition of the product and the importance to health it brings. This can be seen throughout not only the website, but the marketing content as well.