BOUT

Bout Fashion is a sportswear brand focused on martial arts enthusiasts.

In a highly competitive market, Bout was looking to make its name. They didn’t want to come across as another martial arts brand, but as a brand that martial artists could wear after leaving the dojo.

A complete branding operation was needed to position the brand. The concept was to use traditional martial arts messaging and imagery in a casual context to help people understand immediately what the brand was about and who it was for. The result of this was a brand that was immediately attractive to its audience.